In recent years, China's Zhejiang province has been working on its branding strategy. In the foreign trade sector, a project called "Quality Zhejiang products, marketing across the globe" has been carried out, relying on its self-owned brands to expand the international market.
The news of Chinese consumers rushing to purchase toilet lids and electronic rice cookers overseas has hit the nerve of China's light industrial enterprises. With years of innovative development, China's light industry has upgraded in multiple levels and diversified ways. Many Chinese household articles have started entering the mid- to high-end global market.
The 28th East China Fair (ECF) has rented about 13 to 14 exhibition halls of the Shanghai New International Expo Center. Its total coverage reaches 123,600 square meters, approximately 2,700 square meters larger than last year, and the booths total 5,707.
Shanghai foreign trade enterprises' road to success: being pragmatic and focusing on internal building2018-02-28
In Shanghai, there are batches of trade enterprises, which are set to become the future Intel, Cisco, and MUJI that pay more attention to the connotation of a company instead of merely pursuing fame.
The good momentum of foreign trade in Hangzhou, Zhejiang province may be greatly attributed to the transformation and upgrading of the city's traditional manufacturing industry.
The East China Fair (ECF), which has been dedicated to promoting Shanghai's and indeed the country's foreign trade development for years, is becoming a major contributor to Shanghai's international trade center construction.
In East China, the Shanghai and Fujian free trade zones have gradually formed development patterns of their own characteristics after years of exploration. Many of their innovative measures have been promoted across the nation.
For foreign trade enterprises, East China Fair is a platform full of commercial opportunities. In recent years, as ECF's influence has increased, a new trend has emerged as large-scale enterprises outside East China also attend the fair.